The following is a copy of an email I received Daren Garman who is a successful apartment investor in Iowa. I thought you would be interested in what he wrote
There’s investing…
And then there’s investing like Katy Perry, the pop-icon,
parents’ nightmare, and hottest pop artist on the planet
right now.
Did you know she’s already worth SEVERAL MILLION bucks?
Damn straight…according to Forbes.
And do you know how much Katy Perry made for her 16-minute
Superbowl extravaganza performance?
Along with Lenny Kravitz?
Take a guess.
Would you believe NUTIN’… in terms of a fee?
That’s right…according to Marc Ganis, president of the
consultancy Sportscorp Ltd. He said:
“Typically, the entertainers for the Super Bowl do not get a
cash payment. This is the kind of exposure entertainers
would give their right arm for … they could do 20 Fallon and
Letterman appearances and still not reach that [kind of] audience.”
So in other words, she made an INVESTMENT…of time, energy,
a couple gallons of makeup, learning the choreography, and
a bunch of promo spots to get…
(drum roll)
How about $84 MILLION in free advertising, since other sponsors
were charged $3.5 million for a 30 second commercial.
Plus…it coincides with her new album and an upcoming world tour.
No dummy is Katy.
And though my numbers are slightly lower ($600,000,000+
in real estate transactions in the last 20+ years), I use the same
brilliant principles Katy does.
Like my investment real estate properties where we apply
our “appreciation strategy.”
Some of my investors get fooled when they see a property is
not scheduled for immediate cash flow, and think it’s a bad deal
(i.e., not seeing the forest for the trees).
But that would be like Katy Perry if she had been more interested
in a fee, than in the EXPOSURE (as if she needs any more).
And with properties, where we’re applying the “appreciation strategy,”
we temporarily invest some of the cash flow back INTO the property
to maximize the appreciation and re-sale value on the back end…
THEN the cash flow follows.
Often, even minimal cosmetic improvements pay exponential
returns in BOTH cash flow AND appreciation. Conversely, expensive
structural improvements often do NOTHING for either (a typical
mistake made by inexperienced real estate owners).
It’s always a balance between cash flow and appreciation and
I explain it all to you on every investment property…so you know
EXACTLY the strategy we’re using…and EXACTLY what you’re getting.
Case in point it the 72-unit “Raintree” property in SW Cedar Rapids.
The projected cash flow is only 7.3%, but with the appreciation we are
looking at an easy 10.44% and there is a good possibility it will be more.
And after that, the “condo strategy” is also
in the works for even MORE appreciation.
By the way, the 72 unit property is no longer available…it’s SOLD!
But properties like these successful “Raintree” apartments do not
come along every day, so when they do my current investment partners
and Priority Investors act fast.
Contact me to get in on ONE OF THESE, or for details on what else
is heating up (in frigid Iowa) at the moment: darin.garman@gmail.com
You can also call me at #319-350-5378 too
for my latest list of what I am working on.
As always, first calls get first priority in line as my PRIORITY
MEMBERS are already finding out.
Delivering surprising prosperity (even in this economy),
Darin