Are You Investing Your Money Wisley?
And then there’s investing like J Lo and Sharkira, the pop-icons, parents’ nightmare, and the bombshells turned business geniuses.
And do you know how much J Lo and Shakira made for their 14-minute Superbowl extravaganza performance?
Take a guess. Would you believe NUTIN’… in terms of a fee?
That’s right…according to Marc Ganis, president of the consultancy Sportscorp Ltd. He said: “Typically, the entertainers for the Super Bowl do not get a cash payment. This is the kind of exposure entertainers would give their right arm for … they could do 20 Jimmy Kimmel and Fallon appearances and still not reach that [kind of] audience.”
So in other words, he made an INVESTMENT…of time, energy, a couple of gallons of ink on the tattoos, learning the choreography, and a bunch of promo spots to get…
Well, how about $94 Million in free advertising since other sponsors. Were charged $4.5 million for 30 seconds commercial.
Plus it coincides with an upcoming new album and world tour. Shrude business decision. Now they got a great return on their time and talents. I come into a close second in note transactions that have been completed in the last several years. Some of my clients get fooled when they see a note is not scheduled for immediate cash flow, and think it is a bad deal. If it was a good deal from the start it would not be a defaulted (non-performing note).
But that would be like J Lo if she’d been more interested in a fee, then in the EXPOSURE (as if she needs any more). And with notes, where we’re applying the “appreciation strategy,” we temporarily invest some of the cash flow back INTO the note to maximize the appreciation and resale value on the back end…
THEN the cash flow follows.
Many times after rehabbing of none performing note the homeowner decides to sell or refinance and at that time you get paid off your return skyrockets. That is one of the reasons banks pester you with direct mail to refinance.
They build-in fees to your new loan and early payoff increases the bank’s return on your mortgage. A $200,000 mortgage will have close to $2,000 or
more in fees. “He who owns the gold sets the rules.” Give me a call if you have any questions 773-742-6032 (C) or 210-807-3382 (O).
If you want to know more about notes, please contact me or we can make a Free 30-minute Consultation.
Are You Investing Your Money Wisley?
Are You Investing Your Money Wisley?